With millions of people performing millions of searches each day to find content on the Internet, it makes sense that marketers want their products to be seen by potential consumers. Many companies are spending huge money on marketing to enhance their brand awareness.

Of course, you want to be the first company that homeowners will think of when they need home financing assistance. This can be done by generating more reviews and online leads for your mortgage business.

Search engines use closely guarded algorithms to determine the results that are displayed. However, determining what factors these algorithms take into account has led to the ability to get websites ranked on top of the search engines that previously wouldn’t have.

­­­A lot of companies are successful because they have employed a strong SEO strategy.

Search engine optimization (SEO) is the process of fulfilling the criteria within a website that the search engines consider valuable. It enables companies to promote their services and products to customers at the very same time they are browsing for them on the web. Some of the factors of an effective SEO strategy are outlined below.

How SEO campaign from Threo can help your business grow

There are two distinct parts of an SEO campaign:

1.) On-page optimization: The process of fulfilling the on-page requirements the search engines are looking for.

2.) Off-page optimization: Includes link building and contextual marketing.

These two kinds of optimization work hand in hand to improve your company’s placement and penetrate to the heart of your market.

For mortgage businesses, optimizing your site for local SEO is very helpful as well. Location is a prime factor due to the nature of your company. Most search engines like Google have already optimized their algorithms for searches with local intent. So even if your company is the top-ranked standard result for that specific keyword, local searches are prioritized first, and Google will display the #1 local company.

For this strategy, it is essential to take note of three components or ‘3 packs’: online business listings, reviews, and social media. To enhance the traffic on your website and generate more leads on your business, vital that you are visible on all three.

1. Google My Business Profile

Google My Business is a directory that shows local business listings and is also the most crucial aspect of the local SEO campaign. It’s vital that you provide updated and accurate information about your business so that your potential customers will be led to the right website. That way, you’ll generate a lead. The more active you are on the business listings page, the higher chance you’ll have in reaching the top rankings for mortgage companies.

2. Reviews

The next part of the pack is the Reviews. For a growing mortgage business, it is crucial to consider and hear what your customers have to say. Your business involves financial matters which require reliability, which is why both negative and positive feedback should be addressed. This will show your commitment to taking care of your market.

3. Social Media

Social Media platforms are very powerful in establishing brand awareness. Through actively posting and engaging with your market, you can gain a strong social media presence. This can bring in more customers and promote brand loyalty.

If your mortgage business is not in the top 3 searches, then you need to revamp your local SEO strategy and take these three factors to account. The ultimate goal is to amplify your company’s local business rankings.

Generally, an SEO campaign is a highly effective tool to boost a mortgage company’s exposure to the market. Using this strategy can grab their attention and open many opportunities for your services.

What you can expect from Threo:

  • The highest quality search engine optimization techniques.
  • We make sure that your site is performing as efficiently as it can; that means attention to detail. Our job is to make your website a money-making machine.
  • Monthly meetings to discuss campaigns.
  • Access to your SEO campaign, you can see exactly what has been done with yours.
  • 100% customer satisfaction, our goal is to make sure you are educated about every element of your campaign; and ensure that you are happy throughout the process.

Your Trusted SEO Agency

While SEO can do wonders for your mortgage company, results can’t be seen overnight. We are here to continuously help you plan, implement, and monitor your SEO strategy so your company can reach growth faster than you think. Call 866-223-2731 today for more Information.