Automotive Dealer Direct Program
Threo Marketing, Inc., an authorized Equifax prescreen service provider, now offers the Automotive Dealer Direct Program, (Dealer Direct Program) that allows the Dealer to make their own firm offer of credit using Equifax Prescreen Credit Data in compliance with FCRA regulations, without the encumbrance of a 3rd party lender.
Dealer Benefits:
1. Dealers now have ability to use Equifax Pre-Screen Credit Data in their direct marketing mail promotions. (Dealer advantage) Targeted promotions selecting credit data including: Beacon credit score, open auto credit, lease termination etc.
2. Allows the dealer to control their marketing message to qualified consumers using current authentic Equifax Prescreen Credit Data. (Dealer advantage) No models, No boot-leg data, No old outdated data)
3. Turnkey solution utilizing only Equifax vetted, authorized facilities (i.e., ad agencies, print houses, fulfillment centers) assuring the dealer that from start to finish, their campaign remains FCRA-compliant. (Dealer advantage) Guaranteed quality paper products, guaranteed all mail is dropped and on time. We provide you the postal form (3602) stating drop date and amount of mail.
4. Ability to utilize Dealer’s database appending certified pre-screen data for specific offers for previous and current customers en masse and not one at a time. (Dealer advantage) Example: The ability to append customers credit score from service customers (body shop, service, parts) that have never bought from the dealership before, sending them approval letter for new car/pre-owned service offer and knowing they are qualified to buy.
5. Ability to exclude Dealer’s current customers for new customer acquisition campaigns.
6. Traditional direct mail marketing campaigns are no longer specifically sub-prime. With over 30 different, standard attributes specific to the automotive industry, the dealer can now send the right offer to the right consumer using Dealer-specified creditworthiness.